How to develop a concept

How do you approach the idea of design? Or does it come to you fully developed? The creative process does not begin with some happy inspiration, but with a stubborn, difficult and disciplined process. Our task is to develop ideas. To begin with, we are trying to understand the task. It will be an uncontrolled process, better let's look at other methods of developing ideas.

Brainstorming is the first step in the graphic design process. Brainstorming is a process, and you must enable the process to work. Continue the process. It must be remembered that there are no bad ideas. Brainstorming is not necessary in order to find the right or wrong answers. A brainstorm is trying to give us a benchmark for the jump, not an immediate solution. You need to keep your ideas in your mind; it cannot be stupid, confused or incoherent. The first ideas that come to mind get cliches, since in our minds there are almost always stereotypes based on past experience. How can you find their useful starting points for something new. We are talking about luggage. Move on to more productive solutions.

Verbal Brainstorming
When we are looking for an idea, we need to remember. The problem can be very powerful. A return to original ideals is required. Look for synonyms, antonyms, rhyming words, look for analogies that can lead to new solutions. If you asked for a design concept for a new space-age vitamin drink, you probably wouldn't call it the “Space Age Vitamin Drink.” That it was literally, straightforward. Orbit, star and galaxy are good alternatives for the words "outer space", as well as in order to energize your creative "engine" to come to a new solution. Feel and remember the emotions that you are trying to convey in your design.

You as an artist-designer must be able to find the essence of the problem of communication. It is easy and virtually unlimited. Write down everything that comes to your mind. To take part in all directions and not try to be limited to generally accepted. Word games can lead to new and creative solutions to design problems. It always exists. Viter, moon vitamins, cosmogrog, star grog ... continue this list. Probably each of us remembers the advertisement of chewing gum "orbits". The fruits of the verbal assault were successful with the creators. How? For example, sensations cannot be connected between being in the orbit of the planet, where everyone who sits chewing on their orbits …

How to develop a concept

Visual brainstorming
For example, during a brainstorming session, I better solve the task by sketching. When a specific project is entrusted to me, I try to approach it with the help of visual solutions, sketching hastily and carelessly sketches in my sketchbook, on torn pieces of paper, on any clean piece of paper that has turned up. And for this, you should always have a notebook for sketches. Like a word game, you need to sketch out any idea that comes to mind in the form of sketches. Do not worry about observing chiaroscuro and perspectives - at this stage you only find the concept. How to develop a concept is a good way out of the situation.

Overcoming the creative crisis
Every designer and artist will experience a creative crisis at least once in a lifetime — we take up a new project, look at an empty sheet of paper or a monitor and have no idea what to do. We are stuck at the stage of ideas. A creative crisis can be paralyzing, especially when your work revolves around your creativity. When I am in this state, I try to do the following:

If I feel that I'm tired or I don’t feel that I like it, or I’m not interested at all, then I’m arriving in a state of crisis of rejection of creativity. In this case, I highlight a small aspect of the problem and focus on this technical point around it. It is important to stay on this, even if it is a small aspect of the work.

Delaying work is deadly! Waiting until the last minute only creates an even greater restriction on what can be created. How can I know how long a job will take if I don't know what the job will entail? If you postpone the stage of understanding the design project, you may find that you do not have enough time to get photographs, find the right materials, or anything else that may be needed in the future and may be involved in the development. And even if your last minute concept is the best design ever found, it no longer matters if you don’t have time to execute it. So, it’s better to do at least something, slowly, but do it! Over time, execution speed and zeal for work will develop.

When I work on the same project for a long time, or work for long hours without interruption for a long time, my strength eventually runs out. Energy just disappears to develop new creative ideas. Further advancement simply stops. In such cases, you need to see if there are secondary non-creative tasks that can be entrusted to other people while you work on creative ideas? Are there any other people who can make a creative contribution? Such collaboration is useful not only to ease the workload, but also to add new ideas to the project.

I can say that overwork is the only way to get rid of it - take it and rest. Sleep, take a walk, Do something that you think is calming, return to your comfort zone until you stop feeling overworked.

You consider yourself not a creative person
I am not a creative person; such words or thoughts can become a self-fulfilling prophecy! It must be remembered that creative ability is a skill that is brought up. If you stop considering yourself as a creative person, your creative skill weakens. As soon as thoughts of this kind appear, you expect less and receive less from your creative thinking. Need to stop, relax, develop. And then use your boring and non-working ideas as the basis for a new brainstorming session.