Graphic Design Basics

When we, designers, illustrators, or “pure” artists, think about design, we often think in terms of drawing elements, which are considered to be line, shape, chiaroscuro, color reproduction and all other elements that we use to make up some project . Design is something more, it is more than the sum of the listed parts. This is another category of art, which also has a place to be and influence our lives. Think of all the things that are the fruits of decoration. A few moments are enough to list hundreds of things: buildings, books, clothes, garden tools, furniture, children's toys. This list is endless. Everything that surrounds us is the work of designers of various directions.

In each design problem, the most fundamental question is some human need, some unformed space between people and their environment, which needs to establish constant communication. And the best design is the one that represents the best visual solution, meets the needs of the target market, delivers aesthetic pleasure, fits into the budget and is completed on time.

Graphic design is the process of solving a problem by visual means. Can you convey a message with one (or several) images? The purpose of graphic design is not to appear with the most beautiful, funniest or most colorful picture. The goal of graphic design is rather to create a visual solution to the communication problem.

Let's put ourselves in the shoes of a designer who creates communication. When an artist-designer is hired to do a job, the job is usually to design a specific subject. Do you need an advertising brochure, or does the customer need a logo, outdoor advertising to promote their product - all these projects have OBVIOUS goals. An artist-designer does more than just decorate. Design is always a purposeful action, with a clear result fixed in the mind.

People usually believe that brilliant graphic design is a matter of drawing better than the average person. However, graphic design is not necessarily the result of artistic talent.. The main controlling factor in graphic design is the ability to come up with a good, serious idea. All the most bizarre products in the world cannot save an unsuccessfully conceived idea. Design and composition skills can be learned. And you can learn to develop ideas. Thanks to a systematic approach to the process.

The designer does not come to a visual solution to the problem due to a happy occasion. Many people, having received a design assignment, are in a hurry right to the final stage — the creation of a work. Hurrying to create a tangible end result - an advertisement, brochure or report, they rush into production, hardly thinking about developing a concept. This is the most common mistake made by novice designers. We are in a hurry to complete the work as soon as possible, hoping that for this we will be patted on the head and unexpectedly bring our fully completed plans to our customers.

The design process should always begin with a clear understanding of the problem that needs to be addressed. This seems obvious, but it turns out to be a huge stumbling block on the path to creating a successful design.

Graphic Design Basics

The next logical step in the design process should be the choice of the best means of transmitting information. No need to wait for inspiration. A professional creates the best in deadlines, because deadlines force the use of proven methods and the generation of ideas.

We just have to learn how to develop them. Over time, each of us develops its own personal style. Successful design is more than what looks attractive. Success is judged by more specific criteria than those we use to evaluate a personal work of art. A successful designer is more than a skilled artist. We, first and foremost, are informed people who solve visual problems. /p>

Evaluate your design ideas based on the following criteria:

1. Does the idea correspond to a specific problem or goal?

2. Is the idea creative and original?

3. Is the idea an appropriate interpretation for the intended means?

4. Will the idea work effectively within the budget?

5. Is the idea suitable for both the client and the target audience?

6. Is the idea appropriate for the intended message?

7. Is your customer satisfied with the idea?

If your design is not clear, if it is poorly arranged, then the results can range from simply ineffective to catastrophic. Graphic design is largely a matter of self-discipline rather than wild indomitable talent.